Offering the Right Products to the Right Customers Using AI

As airlines seek to improve revenues, they must become more than simply travel operators. To this end, many adopt the techniques of retailers and offer more ancillary products to their passengers. To unlock the full potential of 'retailing,' they must do more than offer a range of products—they must ensure the right customers find the products they need with minimal additional effort.

Rethinking Customer Offerings

  • Ensure customers can easily identify products that appeal to them

  • Improve accuracy by factoring a range of parameters into automated recommendations

  • Ensure continuous recommendation improvements through reinforcement and self-learning

  • Improve the customer experience using AI support

Must-Have Technologies

  • Direct selling channels and integrated Internet Booking Engine (IBE)

  • Access to real-time purchase data from the IBE

  • PSS and reservation system interface